BBA: How can a degree in marketing help your career?

Managing Bachelors of Business Administration is a very common choice among these people. There are different types of BBA courses, some people choose to do a generic or a special course. If you are interested in marketing management, market analysis and advertising, you can take a special BBA course in marketing. The course helps to improve communication skills with quantitative analysis. There are standard management articles but the main focus is on marketing and advertising. Marketing is an important social process for any company because it helps them target the right and desired audience. This does not mean that it will be sold, but rather that there are economic activities such as production of goods, trade goods, physical distribution of goods, and many other ancillary functions. It prepares a firm to work in times of trouble and trains the individual on how to perform important tasks such as competitor analysis.

What does the course teach?

Marketing management applies management principles and business principles to the promotion and sale of products and services. The Marketing Management course also includes digital marketing with traditional forms. Marketing is essential for any business. Every aspect of financial services, such as loans and banking, needs marketing. Through BBA, students learn business processes and techniques and understand how economics works in world markets. This benefits students by providing practical training in management that can help them adjust and work in large or small organizations. It is also very beneficial in terms of compensation, benefits and salary package and is therefore a preferred career choice.

Some of the subjects that the course teaches are:

Organizational behavior

Principles of management

Business Communications

Marketing management

Marketing process

Marketing environment

Targeting and positioning

Product management

Brand management

HR management

Finance management


Distribution management

Marketing Information System

Consumer behavior

Marketing research

customer relationship management

International Marketing Management

The course equips you with skills such as decision making and management. The advantage of doing a BBA course is that you can get a job in any industry from media to automotive or fashion. You can also choose a job in the private or public sector because everything needs marketing. Marketing also teaches you how to understand customer behavior as the company changes its strategy.

What is the scope of BBA marketing in India?

Students who graduate with a marketing degree can pursue a career in sales as an executive or pursue research analysis. This course usually requires students to write a thesis or dissertation that can be helpful in higher education. You can choose a General or Specialist Masters in Business Administration. Masters in Masters in Subject Marketing is also offered. After pursuing your masters, you can work as Chief Executive Officer (CEO) or Chief Operating Officer (COO). Most importantly, any marketing manager needs to use new business strategies and strategic tools, technology and processes and adapt to new situations.

The research you do in your bachelors can also be helpful in analyzing the market and studying the volatile market and formulating strategies accordingly. Following his bachelor’s degree in business administration, some common careers may include:

sales manager

Promotions Manager

Public relations manager

Advertising Manager

Marketing manager

Marketing strategy

Brand manager

PR specialist

Marketing manager

Advertising Professional

Market analyst

By Stratford University

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