So, your new site is complete – congratulations! From coding to content, many parts are moved into a building.
However, if you want to attract and retain customers, you can’t have the mindset of “fix it and forget it” after the initial work is done – marketing your business is just about creating a web presence. do not have.
It is important that you prioritize the website maintenance plan for your small business. Here are four reasons:
1. You want to offer a good user experience.
Broken links, 404 pages, half-baked landing pages, slow load times … if your visitors go somewhere else if they can’t find what they’re looking for fast. The last thing you want for your business is to let customers down.
Also, if you don’t offer a good user experience, you’re not going to build trust in buyers – who wants to enter their credit card or contact information when your online presence is ignored ?
Your website is the face of your business, so invest time and energy in keeping it current. Monitor for flaws and focus on adding the latest content such as blogs, articles, events and testimonials as soon as possible to provide a better user experience and reap the benefits of SEO.
2. It is the key to safety and security.
Not only are you responsible for protecting your own data, but you are also responsible for the information of your visitors. Security requirements are always changing, and no one is safe – even big brands are subject to cyber attacks and data breaches.
At the end of 2016, Uber released the personal information of 57 million Uber users and exposed 600,000 drivers to cyber thieves. To make matters worse, the company tried to cover up the breach instead of reporting it.
In November 2018, Marriott International went ahead with information that cybercriminals had stolen the data of about 500 million users.
Because hackers are always vigilant, you need a program that you can rely on to keep your assets safe online.
Activating and protecting your website is now much easier than dealing with the hacking, disruption and high cost of a hacked site, losing data and destroying Google rankings.
The security and maintenance plan includes:
Continuous state-of-the-art surveillance against spam, malware and other malicious efforts and protection of the “next generation application firewall”.
your Automatic backup of your site is ongoing if your site needs to be restored
Checks the site for broken images and links to make it run smoothly and fast.
WordPress Updates for Maximum Performance and Security Regular updates of your WordPress site and plugins
And much more …
3. A secure backup is a life saver.
A backup is a saved copy of your site, whether it’s a day ago or a month ago. Backups are stored in files or in the cloud and can be restored if needed.
If you do not have a backup and your website is hacked and clean, you need to start from scratch. You don’t want all your hard work to be wasted, do you?
A big part of your website maintenance plan is using trusted tools to keep your information safe.
4. Will not wait for software update.
Software is constantly changing, whether it is updating plugins and themes or security programs.
Your site is not easy to run and if you do not stay at the top of the software update, there is a risk of hackers. The more times you update, the less likely you are to have trouble.
Keeping your software up to date makes sure your site loads quickly when visitors arrive. Speed affects SEO.
Don’t miss important tours or sales, ignoring regular updates to content, security, backups and software.
Remember: The cost of repairing online issues will now be more than the affordable maintenance costs you pay!