Explanation is an essential part of achieving your full potential in your business. Napoleon Hill said in his classic book Think and Grow Rich, “The human mind can achieve whatever it can conceive and believe.” He added that having a clear definition of what you want to achieve is a key factor in your success.
For business owners who really want to be “on purpose” for success and take their business to the next level, I define “explanation” as follows:
The explanation determines what results you want to achieve and when you want to achieve them.
The key word in this definition is “absolutely”. If you do not take the time to set your goals, you are not setting yourself up for success. Instead, you are setting yourself up for a guess.
A goal that is not clearly defined will not be clearly achieved. Part of the goal may be achieved, but you will not be completely satisfied with the results unless you take the time to clarify the whole goal.
So why is an explanation necessary?
Without explanation, your business moves like a ship without radar. But with clarity, you run your goal “on purpose” and you will produce amazing results – for both you and your customers!
This can be understood with an example. Many years ago, I worked with a business manager named Dean, who helped manage the company in Massachusetts. Dean was
Some of the lofty ideas he wanted to achieve, but they were not praised in great detail. He also knew that he wanted to achieve a lot in a short period of time, but he had no idea that he was going to do it.
In other words, Dean was just like the business owners and managers I’ve met over the years. He wanted to do a lot, but he needed help to get an explanation of his ultimate goal and his time frame for achieving it.
I first worked with Dean to help him identify his most important short-term goal. Once that was done, Dean and I worked together to figure out what our time frame would be to achieve that goal. And once we became clear with our goal and timeline, both Dean and I felt more confident about our chances of success.
In this case, Dean’s time frame was very aggressive and we both faced a lot of opposition which we thought could not happen. Fortunately, there is a happy ending to this story. Dean reached his goal and he reached within the four-month window he had set for himself.
So how can you learn from Dean’s success and develop a clear definition of your business goals? Here are some questions to get you started:
1. Remember the first step (“understanding”) when you are asked what you measure
Success in your business today? Well, you need to use the answer to this question to fill in the blanks below.
What have you achieved in your business over the last three months in terms of _____________?
(Ie the specific things to fill this gap are money, profits, or new customers)
2. What goal would you like to achieve in the next 90 days?
Once. After achieving this goal, what do you want to do with the extra money and extra time? In other words, what reward do you personally receive for achieving this goal?
back. Looking back, what was the best month of your business in terms of ______________?
(Re-enter your selected measurement in the space provided, and then answer this question)
you. Can you shorten this month (or this period)? In other words, what specific steps did you take that led to those incredible results?
Let’s use another example to show you how easy this process can be. Let’s show. A woman named Cindy is the proud owner of Cindy’s Teddy Bear Company, which makes it
Custom teddy bears for the children of celebrities and upper class families.
In last week’s article on reconciliation, Cindy wrote that the two main reasons for doing business are to positively impact children’s lives and to earn enough money to be financially independent. Cindy also thought about how she measures her success and determines her commitment to the number of customers she has.
Cindy came up with the following answers to the above five obvious questions.
1. In the last three months, I have gained 72 new customers.
2. I want to get 100 new customers in the next 90 days. I’ve never done this before, so this is a very exciting goal for me!
When. When I reach my target of 100 new customers, I will account for half of my profits in my personal financial freedom and spend some of my profits with my family in Mexico for a week’s vacation.
4. In my best month so far, I gained 30 new customers.
my. During my best month, I think the biggest reason for my success was that I ran a marketing campaign to a local community and followed every lead I got.
Step two, great job with Cindy! You are now ready to move on to Step Three.
Are you starting to get the picture and see how easy it is to clarify yourself? When you pay attention to the above questions and answer them honestly, you will lay the next brick in the foundation of your strength.
Take some time in your schedule this week to think about your answers to this question. And if you have a business coach today, give him or her time to review your thoughts on these questions.
Being very clear about what you want to achieve in your business over the next 90 days is a very important step in getting your business up and running on a large scale. Take action and get answers to these questions today.
You’ll be glad you did!