Social media has the potential to dramatically improve your SEO efforts. However, it is important to understand how activities on social channels can affect your ranking. Search engines use shared links on Facebook, YouTube, Twitter, etc. as ranking indicators. One important thing to consider at this point is that social media is not a direct ranking factor.
An increasing number of people are making the most of their daily communication on the Internet, especially social media, which is a great way to share and retrieve information. People like to use interesting content on social media. If you create amazing content and share it on relevant social platforms, it is likely to be popular. As a result, your rankings will improve. Here are 3 ways social media can help you in your SEO endeavors.
1. Create links
First, you need to create and post content that can be shared and linked on platforms related to your industry. The more you participate on social media, the more likely people are to see your content and link to it. A few years ago, marketers acknowledged that Facebook’s shares were an excellent rating indicator and, therefore, placed great emphasis on producing more shares. It wasn’t really the number of shares that search engines took as an indirect ranking factor, but the links that Facebook shares could generate. This means that you need to focus on creating high quality content and sharing it on Facebook, Pinterest, Twitter, etc. in order to get links from high quality websites.
2. Presence building
In today’s competitive environment, it is important not only to develop the best products but also to market them effectively. As a business manager, you have to be proactive and reach out to your audience wherever you are in the world. You can’t find a better place than Facebook where you can connect with 2 billion active users. Build your audience and gain consumer trust through social media marketing. Social media helps you promote your brand and bring in potential customers that you wouldn’t otherwise find. Once you get the most clicks from a fast growing audience in Google, you’ll be ranked higher.
3. Make good use of YouTube
We know that YouTube is the second most searched search engine where people can find a lot of incredible content and solutions to their problems. Used properly, YouTube marketing can have a positive effect on your SEO performance. If you create compelling content to promote your brand, it can lead to more links, just like Facebook. Videos can be physically categorized in search. The best technique is to create videos that can help your audience solve problems.
Google+ is also a very useful platform where posts are ranked instantly. People who log in to Google+ receive personalized Google results.
To make a real difference in your current ranking in the SERPs, you need to create a sound social media marketing strategy with a focus on creating great content.