With over 600 million active accounts on Facebook, this common social networking site is a potential marketing gold mine that has been attracting the attention of the business community since its inception.
Because of the unique opportunities to reach and engage with a target audience, every business, large and small, should consider incorporating a Facebook fan page into their marketing plan.
A professionally designed fan page can take full advantage of Facebook’s extensive networking capabilities while promoting your business reputation to existing and prospective clients alike.
The social proof aspect of Facebook
Facebook took advantage of the principle of “social proof”, a psychological term popularized by Dr. Robert Sealdini, author of the book Progress. Effect: Persuading Psychology.
The best way to demonstrate the power of social evidence is to provide an example we are all familiar with: We seem to know that people are more likely to patronize a busy restaurant than a space because food should be good. Or people don’t want to. Will not be there
This is what happens when a Facebook user’s friend “likes” a particular update or business on Facebook. Because you trust your friend, you weigh more on their decision and are more likely to investigate and consider the possibilities they have just approved.
Another benefit of this is that when you “like” what your friend just likes, your circle of friends sees it and the process grows faster and can become a trend. This is what is known as “viral”.
From a business standpoint, a simple Facebook fan page update is essentially a free ad for your company that has just aired a large number of potential new users.
Since there is currently no cap on the number of users who can “like” a page, this potential list of fans is virtually unlimited.
Are you starting to see the exciting possibilities of having a Facebook fan page?
Facebook allows organic targeted marketing
But what’s really remarkable about Facebook is that your fan page updates (read: product ads) aren’t being advertised in completely random people – it’s from trusted sources (primarily) But it comes from his own friend “Word of Mouth” recommendations) and is often broadcast on people of the same age group or real fans in the geographical location.
The physically targeted marketing available on Facebook has reported more than ten times the rate of clicks compared to regular paid ads.
Facebook really makes a marketer’s dream come true!
Facebook users are loyal and expect a consistent experience
Because your Facebook fan page has access to updates and promotions within the Facebook site – a website they already belong to and visit frequently – this offers the obvious benefit. For example, traditional mailing lists that do not guarantee email will actually exist. Read through a busy price.
It is also important to create a sense of belonging and brand identity that your fans can be bound to. That’s why creating a page that fits the company’s overall design, marketing strategy and philosophy guarantees attention and brand loyalty.
Facebook users are emotional
Aside from advertising the pages of Facebook fans, a company can get unique feedback, and respond in a timely and personal way. Comments from people who share their personal experiences allow a company to really let its customers know, because they are more responsible for leaving messages on the company’s fan page wall than with the difficult task of writing an email.
And there’s another benefit for businesses: Responsive fan page owners seem to authenticate and care for their users. Adopting this style of behavior will go far beyond your competition.
You get as much as you put in
It’s not enough to just create a professional Facebook fan page and expect a group of enthusiastic users to unite around your product or service. You have to play an active role in keeping your Facebook fans interested and engaged. This is achieved by frequently updating and providing our customers with quality information and benefits such as coupons, special and special offers.
Through attentive feedback and constant updates, it is possible to create and promote a sense of community between fans and fans of the brand. This results in the closeness of communication that ultimately translates into greater customer loyalty. Relationships are valued after a great deal of effort that most traders strive to achieve with their customers.
Facebook has to stop here
Other social networking sites have never realized success and gained such recognition in the psychology of popular culture. It seems that somehow Facebook has achieved a significant scale by investing in creating a presence there, which is a long-term value.
In all likelihood, what dictates this growth and sustainability is what will benefit your own company the most – instead of appealing to the niche, this social networking service offers users a surprisingly diverse background, Succeeded in attracting from age groups and places.
Bottom line for your business
All of these factors, including the potential growth of the network itself and the tools it provides, make Facebook fan pages a marketing ploy that should not be overlooked.
Plus, it’s a great value-for-money advertising store. That’s why I strongly urge every business to consider the benefits of a professionally designed fan page that will potentially show your company’s brand to 600 million Facebook users.